ATLANTA MOTOR SPEEDWAY
MOTORAMA
The Summit Racing Equipment Atlanta Motorama is Georgia’s premier motoring festival, packed with show cars, monster truck action, autocross races, and all-ages entertainment. I worked closely with the marketing and sales teams to design dynamic visuals and high-energy content that captured the full scope of the event while building anticipation and fan engagement.
MY ROLES
Branding Identity
Social Content Creation
Graphic Design
Motion Design
Videography
Photography
SEE BELOW FOR DETAILS
APPROACH
MARKETING DESIGN & EVENT PROMOTION
From direct mailers to outdoor print ads, I developed bold, eye-catching materials that drove awareness in the lead-up to the show. I also designed collectible posters that featured photo composites of standout vehicles and event highlights. These posters not only became keepsakes for attendees but also served as powerful tools to promote the event’s energy and visual identity across channels.
EXECUTION
CONTENT CAPTURE & SOCIAL ENGAGEMENT
Throughout the festival weekend, I captured photography and video on-site to document the experience in real time. I edited and produced engaging social media videos that spotlighted key attractions and kept fans connected throughout the event. The content I created also supported post-event marketing and sponsor recaps, helping extend the impact of the Atlanta Motorama long after the engines cooled.
