HOT WHEELS
SKATE
Hot Wheels Skate brings fingerboarding to a new level, combining rebellious energy, bold design, and the iconic style of Hot Wheels. With Tony Hawk as a partner and everyday spaces turned into wild skate parks, this launch invited kids to defy gravity and break the rules of play.
MY ROLES
Art Direction
Commercial Production
Paid Social Content
Graphic & Motion Design
INSTAGRAM
STICKERS
Use #hotwheelsskate to
try the stickers made for social media.
AGENCY
SEE BELOW FOR DETAILS
APPROACH
BRINGING THE ATTITUDE TO LIFE
To reflect the bold personality of Hot Wheels Skate, I designed a series of animated stickers for Instagram that featured signature characters, icons, and taglines. These assets amplified the launch across social media and gave fans new ways to engage with the brand through expressive, high-motion visuals.
EXECUTION
DROPPING INTO SCREENS EVERYWHERE
I provided art direction and production support for both TV spots and paid social content, helping define how Hot Wheels Skate came to life across screens of all sizes. From shaping the visual tone to collaborating with post-production teams on pacing and energy, I ensured each piece reflected the brand's raw, rule-breaking spirit. The final creative was fast, fearless, and full of motion.
