HOT WHEELS
VIRTUAL COLLECTIBLES
Hot Wheels NFT Garage reimagined over 20,000 die-cast models as digital collectibles for a new generation of fans.
Blending physical and virtual collecting, the project featured limited-edition NFTs, rarity tiers, and animated drops that sold out in minutes.
MY ROLES
Art Direction
Content Creation
Graphic Design
FEATURED ARTICLES & WEBSITES
AGENCY
SEE BELOW FOR DETAILS
APPROACH
CREATIVE STRATEGY & CONCEPT DEVELOPMENT
To bring Hot Wheels into the digital collectibles space, I led creative strategy and art direction across multiple NFT drops in collaboration with an external agency. Together, we developed rarity systems, visual storytelling frameworks, and animated trailers that built anticipation ahead of each launch. Each series featured a unique creative direction, including custom 3D backdrops that I moodboarded and art directed to enhance the narrative and elevate the collector experience.
EXECUTION
PRODUCTION & LAUNCH
With physical die-casts unavailable before launch, I directed the creation of high-fidelity 3D models to accurately represent each collectible online. I collaborated closely with developers to optimize these assets for web and mobile, and partnered with the social team to ensure cohesive campaign rollouts across platforms. This fully integrated approach played a key role in helping the collections sell out within minutes of release.
