HENDRICK MOTORSPORTS
DIGITAL
As a digital designer for Hendrick Motorsports, I helped shape the team’s visual voice across social media, motion content, and marketing materials. With over 2.2 million followers across platforms, our content drove high engagement and elevated brand value, contributing to Hendrick Motorsports being named the No. 1 team in social media value by the Sports Business Journal in 2020.
MY ROLES
Branding Identity
Art Direction
Social Content Creation
Graphic Design
Motion Design
Videography
SEE BELOW FOR DETAILS
APPROACH
BRANDING THE RACE WEEK EXPERIENCE
A key part of my role was producing weekly paint scheme reveals, showcasing sponsor-driven car designs for brands like Valvoline, Ally, NAPA AUTO PARTS, Mountain Dew, and Axalta. These assets combined sharp design with sponsor storytelling, reinforcing brand presence on and off the track. To deepen fan connection, I created custom wallpapers every week, featuring race locations, car liveries, and championship moments—delivering content that felt personal, timely, and shareable.
EXECUTION
ELEVATING FAN INTERACTION THROUGH DIGITAL STORYTELLING
Beyond race-week content, I designed video presentations, social graphics, and digital collateral for sponsorship activations and special projects. Each piece was crafted to be on-brand, motion-forward, and strategically engaging. Whether it was a hype post before a big race or a partner campaign rollout, my work helped drive consistency and excitement across all digital touchpoints—fueling a visual identity worthy of NASCAR’s winningest team.
