ATLANTA MOTOR SPEEDWAY
NASCAR
The Folds of Honor QuikTrip 500 brought high-speed action to over 70,000 fans at Atlanta Motor Speedway as part of the Monster Energy NASCAR Cup Series. I played a key creative role in developing the event’s visual identity, spanning everything from branding and merchandise to content creation and fan engagement. The result was a cohesive campaign that energized the race weekend experience both on and off the track.
MY ROLES
Branding Identity
Social Content Creation
Graphic Design
Motion Design
Videography
Photography
SEE BELOW FOR DETAILS
APPROACH
CREATIVE OWNERSHIP & EVENT BRANDING
I helped lead the event’s design direction, collaborating across teams to develop a bold visual system for race promotions, digital marketing, and at-track signage. One of my primary responsibilities was designing the 84-page official souvenir program. I managed the full process—from planning and asset gathering to layout and production—ensuring it became a collector-worthy piece for tens of thousands of attendees. I also designed the accompanying special-edition die-cast car, aligning the product with the event’s high-impact aesthetic and collectible appeal.
EXECUTION
CONTENT CREATION & FAN ENGAGEMENT
During race weekend, I captured photography and video content on-site, producing dynamic assets used across social media, future promotions, and sponsor recaps. I also partnered with marketing and sales teams to design promotional graphics and hype videos that extended the event’s energy across digital platforms. Every piece of content worked together to build momentum, increase visibility, and deliver a memorable experience to fans and partners alike.
