DISNEY PIXAR CARS®
GLOBAL RACERS CUP TVC
The Disney Pixar Cars® Global Racers Cup Trackset brings the fast-paced rivalry between Lightning McQueen and Francesco Bernoulli to life. This cinematic TV commercial blends competition, friendship, and franchise humor to showcase the thrill of racing through epic stunts, curves, and crashes, putting kids in the heart of the action.
APPROACH
CREATIVE DIRECTION & STORY DEVELOPMENT
I led the art direction for this commercial, partnering with our agency to craft a fast-moving, emotionally rich spot that captured the magic of the Disney Pixar Cars® universe. From scripting visual beats to designing the physical set, I helped shape a storytelling arc that celebrated the characters while highlighting the playset’s most exciting features. Each scene was carefully planned to evoke moments from the Disney Pixar Cars® films while introducing a fresh, toy-driven storyline.
EXECUTION
PRODUCTION & VISUAL IMPACT
To fully immerse viewers, I oversaw key visual elements including CGI integration, match cuts, and motion cues that added cinematic polish. I worked closely with animators, editors, and production partners to make sure every frame reflected the energy and color of the Disney Pixar Cars® brand. The result was a high-energy, character-driven commercial that invited kids to relive classic moments and imagine new adventures.