HENDRICK MOTORSPORTS
SCHEMES
A race week creative campaign built to showcase paint schemes through high-impact visuals, digital storytelling, and social-first design. Spanning multiple seasons, the work transformed weekly car reveals into branded moments that promoted sponsors, highlighted drivers, and generated excitement leading into each event.
MY ROLES
Social Content Creation
Graphic Design
Motion Design
SEE BELOW FOR DETAILS
APPROACH
DESIGNED TO BUILD ANTICIPATION
Each reveal was approached as an opportunity to create a unique visual narrative around the car, the track, and the story surrounding the weekend. Through cinematic compositions, bold typography, layered textures, and motion-driven layouts, the creative balanced sponsor integration with engaging fan-focused content while maintaining a cohesive identity across the season.
.png)
IMPACT
SHAPING THE VISUAL IDENTITY OF RACE WEEK
Created across multiple seasons at Hendrick Motorsports, the campaign became a key part of the team’s digital presence throughout the NASCAR calendar. The work helped elevate weekly race promotion beyond standard announcements by creating recognizable, high-energy visuals that strengthened sponsor storytelling, reinforced brand identity, and kept audiences engaged from one race weekend to the next.
