HENDRICK MOTORSPORTS
WALLPAPERS
Wallpaper Wednesdays were a recurring social content series designed to keep fans engaged between race weekends through downloadable wallpapers, branded visuals, and platform-first storytelling. Created across mobile, desktop, and social formats, the series combined weekly consistency with high-energy creative tailored to each event, driver, and moment throughout the season.
MY ROLES
Social Content Creation
Graphic Design
SEE BELOW FOR DETAILS
APPROACH
BUILT FOR CONSISTENCY.
DESIGNED FOR ENGAGEMENT.
Wallpaper Wednesdays were developed as an ongoing content system that balanced speed and strong visual identity across every release. Each design was created to feel unique to the race weekend while still maintaining a recognizable look that fans could immediately connect back to the team brand.
IMPACT
MULTIPLE SEASONS OF FAN-DRIVEN STORYTELLING
Developed across multiple racing seasons at Hendrick Motorsports, Wallpaper Wednesdays became an ongoing content series that helped sustain fan engagement long after race weekends ended. Through consistent delivery and platform-first design, the series reinforced brand identity while giving fans a fresh way to connect with the team every week.
